Do You Want More? — Brand Identity & Logo Design
Presented by Questlove and Black Thought (The Roots)
Overview
IQ Design led brand identity and logo design for Do You Want More?, a YouTube channel presented by Questlove and Black Thought of The Roots. The identity needed to hold its own alongside two of the most respected names in hip-hop — bold enough to anchor a live stage, flexible enough to carry across tickets, merch, and digital promotion without losing its edge.
Scope of Work
Logo design and wordmark development
Brand identity system: color palette, typography, supporting marks
Event collateral: posters, social graphics, merch applications
Creative direction across physical and digital touchpoints
Approach
The identity draws on the raw, textured energy of a live show rather than a polished corporate brand.
Deliverables
Primary and secondary logo lockups, full brand guideline, and a suite of event collateral ready for print and digital use.
